12-Month Lobbying Summary - Organization

Labatt Breweries of Canada / Marcelo Michaelis, President

Registration Summary

Currently active - Last Updated: 2025-05-21

Who is lobbying?

Labatt Breweries of Canada (Address & business activities)

Marcelo Michaelis, President

Government Funding

Did Labatt Breweries of Canada receive government funding within the last 12 months? No

Other Entities (working together for the purposes of lobbying) Information

Labatt Breweries of Canada is working together with the following other entities for the purpose of lobbying:

Beer Canada (Address information)

Direct Interests of the Lobbying Activity

Affiliates

Labatt Breweries of Canada has the following affiliates that could have a direct interest in the outcome of the lobbying activities:

AB InBev (Address information)

Other Affiliates

The activities of Labatt Breweries of Canada are not controlled or directed by another person or organization with a direct interest in the outcome of this undertaking

Contributors with a Direct Interest in the Outcome

No person or organization contributed over $1000CDN, within the preceding 12 months, toward the lobbying activity on behalf of Labatt Breweries of Canada:

What is being lobbied?

Subject Matter of the Lobbying Activities

Details Regarding the Identified Subject Matter

Will any of the lobbyists listed within this registration arrange a meeting between a public office holder and any other individual for the purpose of attempting to influence any of the matters listed below:

Specific Topics of Lobbying Communications	Intended Outcomes	Associated Subject Matters
Advocacy regarding BC markup policy and potential changes to provincial markup as it pertains to taxation measures implemented by the BC Government. Advocate for consistent and fair taxation policy as it applies to Beer, RTD and Cider categories.	Development, establishment, amendment or termination of any program, policy, directive or guideline of the government of British Columbia or a Provincial entity	Economic Development and Trade, Liquor Control/Alcohol, Taxation and Finance
Advocacy regarding changes to delivery of Ready-to-Drink (RTD) products in BC to ensure most efficient and effective forms of delivery of products for companies who own categories outside of beer.	Development, establishment, amendment or termination of any program, policy, directive or guideline of the government of British Columbia or a Provincial entity	Economic Development and Trade, Finances and Budgets, Liquor Control/Alcohol, Taxation and Finance
Advocacy regarding liquor policy surrounding manufacturing location of Ready-to-drink beverages	Development, establishment, amendment or termination of any program, policy, directive or guideline of the government of British Columbia or a Provincial entity	Economic Development and Trade, Liquor Control/Alcohol, Taxation and Finance
Advocacy regarding potential post-COVID Tourism grant opportunities to facilitate promotion of tourism in community where a brewery is located to assist public awareness in returning for tourism purposes following COVID shutdown.	Awarding, amendment or termination of any contract, grant or financial benefit by or on behalf of the government of British Columbia or a Provincial entity	Economic Development and Trade, Tourism

Gifts or benefits provided by the organization

Gifts or Benefits Provided to Public Officer Holders
Name	Gift or Benefit Description	Circumstance	Date Promised	Value Promised	Date Given	Value Given
No Records

Who is being lobbied?

Ministries/Provincial Entities

British Columbia Liquor Distribution Branch
Finance
Health
Labour
Member(s) of the BC Legislative Assembly
Office of the Premier
Public Safety and Solicitor General

Who are the lobbyists?

In-house Lobbyists

Lobbyist

Contributions

Warren Chandler
Subscribes to a Code of Conduct: No
Former Public Office Holder in BC: No

Lobbied or plans to lobby a member of the Legislative Assembly, including a Minister or Premier, on behalf of this organization, on or after 2024-09-21: Yes

Political: No
Sponsorship: No
Recall: No

Jeff Ryan
Subscribes to a Code of Conduct: No
Former Public Office Holder in BC: No

Lobbied or plans to lobby a member of the Legislative Assembly, including a Minister or Premier, on behalf of this organization, on or after 2024-09-21: Yes

Political: No
Sponsorship: No
Recall: No

Ivana Yelich
Subscribes to a Code of Conduct: No
Former Public Office Holder in BC: No

Lobbied or plans to lobby a member of the Legislative Assembly, including a Minister or Premier, on behalf of this organization, on or after 2024-09-21: Yes

Political: No
Sponsorship: No
Recall: No

Lobbyists in previous versions

In-house Lobbyists
Lobbyist	BC Former Public Office Holder Positions	Contributions
John Zerucelli	Former Public Office Holder in BC: No	Contributions: No

Registration number: 10013-4396
View all registrations versions

Lobbying Activity Reports

What lobbying activities have taken place in the last 12 months?

What lobbying activities have taken place in the last 12 months?
Date	Arranging a Meeting	Lobbyists	Senior Public Office Holder, Position Title \| Ministry/Provincial Entity	Subject Matters
2025-09-23	No	Warren Chandler	Lana Popham, MLA for Saanich South \| Member(s) of the BC Legislative Assembly	View

View all Lobbying Activity Reports

Date Modified:: 2025-11-05

Menus

www.lobbyistsregistrar.bc.ca

12-Month Lobbying Summary - Organization

Labatt Breweries of Canada / Marcelo Michaelis, President

Who is lobbying?

Labatt Breweries of Canada (Address & business activities)

Government Funding

Other Entities (working together for the purposes of lobbying) Information

Labatt Breweries of Canada is working together with the following other entities for the purpose of lobbying:

Direct Interests of the Lobbying Activity

Affiliates

Other Affiliates

Contributors with a Direct Interest in the Outcome

What is being lobbied?

Details Regarding the Identified Subject Matter

Gifts or benefits provided by the organization

Who is being lobbied?

Ministries/Provincial Entities

Who are the lobbyists?

What lobbying activities have taken place in the last 12 months?

12-Month Lobbying Summary - Organization

Labatt Breweries of Canada / Marcelo Michaelis, President

Labatt Breweries of Canada (Address & business activities)

Government Funding

Other Entities (working together for the purposes of lobbying) Information

Labatt Breweries of Canada is working together with the following other entities for the purpose of lobbying:

Direct Interests of the Lobbying Activity

Affiliates

Other Affiliates

Contributors with a Direct Interest in the Outcome

Details Regarding the Identified Subject Matter

Gifts or benefits provided by the organization

Ministries/Provincial Entities

Labatt Breweries of Canada - Address & business activities

Labatt Breweries of Canada / Marcelo Michaelis, President

Beer Canada

AB InBev