12-Month Lobbying Summary - Organization

WINE GROWERS BRITISH COLUMBIA SOCIETY / Jeffery (Jeff) Guignard, President & CEO

Registration Summary

Currently active - Last Updated: 2026-07-30

Who is lobbying?

WINE GROWERS BRITISH COLUMBIA SOCIETY (Address & business activities)

Jeffery (Jeff) Guignard, President & CEO

Government Funding

Did WINE GROWERS BRITISH COLUMBIA SOCIETY receive government funding within the last 12 months? Yes

Other Entities (working together for the purposes of lobbying) Information

WINE GROWERS BRITISH COLUMBIA SOCIETY is not working together with any other entity for the purpose of lobbying.

Direct Interests of the Lobbying Activity

Affiliates

WINE GROWERS BRITISH COLUMBIA SOCIETY does not have any affiliates that could have a direct interest in the outcome of the lobbying activities

Other Affiliates

The activities of WINE GROWERS BRITISH COLUMBIA SOCIETY are not controlled or directed by another person or organization with a direct interest in the outcome of this undertaking

Contributors with a Direct Interest in the Outcome

No person or organization contributed over $1000CDN, within the preceding 12 months, toward the lobbying activity on behalf of WINE GROWERS BRITISH COLUMBIA SOCIETY:

What is being lobbied?

Subject Matter of the Lobbying Activities

Details Regarding the Identified Subject Matter

Will any of the lobbyists listed within this registration arrange a meeting between a public office holder and any other individual for the purpose of attempting to influence any of the matters listed below:

Yes

Specific Topics of Lobbying Communications	Intended Outcomes	Associated Subject Matters
Amendments to regulations for activation of previously dormant, trade-protected off-site store licences	Development or enactment of any regulation, including the enactment of a regulation for the purposes of amending or repealing a regulation Development, establishment, amendment or termination of any program, policy, directive or guideline of the government of British Columbia or a Provincial entity	Liquor Control/Alcohol
Amendments to regulations for BC LCRB license and BC LDB distribution agreements to recognize and treat all certified 100% BC wine as equal	Development or enactment of any regulation, including the enactment of a regulation for the purposes of amending or repealing a regulation	Liquor Control/Alcohol
Amendments to regulations to increase the floor price for all alcohol products	Development or enactment of any regulation, including the enactment of a regulation for the purposes of amending or repealing a regulation Development, establishment, amendment or termination of any program, policy, directive or guideline of the government of British Columbia or a Provincial entity	Liquor Control/Alcohol
Amendments to regulations to make permanent liquor manufacturers ability to deliver their liquor products directly to retail customers from their registered off-site storage facility(s)	Development or enactment of any regulation, including the enactment of a regulation for the purposes of amending or repealing a regulation Development, establishment, amendment or termination of any program, policy, directive or guideline of the government of British Columbia or a Provincial entity	Liquor Control/Alcohol
Direct sale of wine above a wholesale price level	Development or enactment of any regulation, including the enactment of a regulation for the purposes of amending or repealing a regulation Development, establishment, amendment or termination of any program, policy, directive or guideline of the government of British Columbia or a Provincial entity Awarding, amendment or termination of any contract, grant or financial benefit by or on behalf of the government of British Columbia or a Provincial entity	Agriculture, Consumer Issues, Economic Development and Trade, Internal Trade, Regional Development, Taxation and Finance
Funding for a long-term BC Wine Tourism Strategy	Awarding, amendment or termination of any contract, grant or financial benefit by or on behalf of the government of British Columbia or a Provincial entity	Agriculture, Tourism
Improved Agriculture Land Commission Policies	Development, establishment, amendment or termination of any program, policy, directive or guideline of the government of British Columbia or a Provincial entity Awarding, amendment or termination of any contract, grant or financial benefit by or on behalf of the government of British Columbia or a Provincial entity	Environment
LDB Mandate Reform	Development, establishment, amendment or termination of any program, policy, directive or guideline of the government of British Columbia or a Provincial entity	Liquor Control/Alcohol
Modernize BC Industry Licensing Regime	Development, establishment, amendment or termination of any program, policy, directive or guideline of the government of British Columbia or a Provincial entity Awarding, amendment or termination of any contract, grant or financial benefit by or on behalf of the government of British Columbia or a Provincial entity	Agriculture, Liquor Control/Alcohol
Modernize Sales Agreement between wine producers and the Liquor Distribution Branch	Development, establishment, amendment or termination of any program, policy, directive or guideline of the government of British Columbia or a Provincial entity	Economic Development and Trade
Obtain government assistance for climate-related crop damage (including freeze damage), adjustments to financial support programs, and removal of limitations such as the Olympic Average Sales Cap	Development, establishment, amendment or termination of any program, policy, directive or guideline of the government of British Columbia or a Provincial entity Awarding, amendment or termination of any contract, grant or financial benefit by or on behalf of the government of British Columbia or a Provincial entity	Economic Development and Trade, Environment, Finances and Budgets, Liquor Control/Alcohol
Offset impacts of Federal Excise Tax on Support Programs	Development, establishment, amendment or termination of any program, policy, directive or guideline of the government of British Columbia or a Provincial entity	Finances and Budgets
Placement of Wine on Public Liquor Store Shelves though the Liquor Distribution Board	Development, establishment, amendment or termination of any program, policy, directive or guideline of the government of British Columbia or a Provincial entity	Finances and Budgets
Recommendations for market research and development of a consumer marketing and public relations campaign to encourage BC residents to shift from imports to BC wines	Awarding, amendment or termination of any contract, grant or financial benefit by or on behalf of the government of British Columbia or a Provincial entity	Agriculture, Tourism
Recommendations for wine grape replant program	Awarding, amendment or termination of any contract, grant or financial benefit by or on behalf of the government of British Columbia or a Provincial entity	Agriculture
Regulatory Changes to Temporary Expanded Service Areas for BC Wineries	Development or enactment of any regulation, including the enactment of a regulation for the purposes of amending or repealing a regulation	Agriculture, Liquor Control/Alcohol
Responsible Consumption of Wine Campaign	Development, establishment, amendment or termination of any program, policy, directive or guideline of the government of British Columbia or a Provincial entity	Consumer Issues
Seeking assistance for climate related damage to grapes and vineyards and consequential short crops	Development, establishment, amendment or termination of any program, policy, directive or guideline of the government of British Columbia or a Provincial entity	Agriculture
Seeking to safeguard existing industry support programs offered through the Liquor Distribution Branch and related Ministries of Agriculture, Finance and Solicitor General	Development, establishment, amendment or termination of any program, policy, directive or guideline of the government of British Columbia or a Provincial entity	Finances and Budgets
Support the temporary ability for BC wineries to import grapes, juice or wine from outside of BC with the regulatory changes to be eligible for temporary markup and rebate concessions	Development, establishment, amendment or termination of any program, policy, directive or guideline of the government of British Columbia or a Provincial entity	Agriculture, Liquor Control/Alcohol, Taxation and Finance

Gifts or benefits provided by the organization

Gifts or Benefits Provided to Public Officer Holders
Name	Gift or Benefit Description	Circumstance	Date Promised	Value Promised	Date Given	Value Given
No Records

Who is being lobbied?

Ministries/Provincial Entities

Agricultural Land Commission
Agriculture and Food
British Columbia Liquor Distribution Branch
Destination BC Corp
Emergency Management and Climate Readiness
Energy and Climate Solutions
Finance
Jobs and Economic Growth
Member(s) of the BC Legislative Assembly
Office of the Premier
Parliamentary Secretary for Agriculture
Parliamentary Secretary for Trade to the Minister of Jobs and Economic Growth
Public Safety and Solicitor General
Tourism, Arts, Culture and Sport

Who are the lobbyists?

In-house Lobbyists

Lobbyist

Contributions

Jeffery (Jeff) Guignard
Subscribes to a Code of Conduct: No
Former Public Office Holder in BC: No

Lobbied or plans to lobby a member of the Legislative Assembly, including a Minister or Premier, on behalf of this organization, on or after 2024-09-21: Yes

Political: Yes
Sponsorship: No
Recall: No

Registration number: 12314-607
View all registrations versions

Lobbying Activity Reports

What lobbying activities have taken place in the last 12 months?

What lobbying activities have taken place in the last 12 months?
Date	Arranging a Meeting	Lobbyists	Senior Public Office Holder, Position Title \| Ministry/Provincial Entity	Subject Matters
2026-07-17	No	Jeffery (Jeff) Guignard	Georgia Becker, Ministerial Advisor \| Agriculture and Food Meghan Sali, Director of Policy \| Office of the Premier	View
2026-06-26	No	Jeffery (Jeff) Guignard	Lana Popham, Minister of Agriculture and Food \| Member(s) of the BC Legislative Assembly Harwinder Sandu, Parliamentary Secretary for Agriculture and Food \| Agriculture and Food	View
2026-06-16	No	Jeffery (Jeff) Guignard	Erin McEwan, Executive Director \| British Columbia Liquor Distribution Branch	View
2026-06-11	No	Jeffery (Jeff) Guignard	David Eby, MLA for Vancouver-Point Grey \| Office of the Premier Lana Popham, Minister of Agriculture and Food \| Member(s) of the BC Legislative Assembly Harwinder Sandu, Parliamentary Secretary for Agriculture and Food \| Agriculture and Food	View

View all Lobbying Activity Reports

WINE GROWERS BRITISH COLUMBIA SOCIETY - Address & business activities

Address:

210 – 1628 Dickson Ave.
Kelowna, BC V1Y 9X1
Canada

Contact information in previous versions
- 210 – 1628 Dickson Ave.
  Kelowna, BC V1Y 9X1
  Canada
- 470 - 1726 DOLPHIN AVENUE
  KELOWNA, BC V1Y 9R9
  Canada
- 470 - 1726 DOLPHIN AVENUE
  
  KELOWNA, BC V1Y 9R9
  Canada
- 470 - 1726 DOLPHIN AVENUE
  
  KELOWNA, BC V1Y 9R9
  Canada
- 107 - 1726 DOLPHIN AVENUE
  
  KELOWNA, BC V1Y 9R9
  Canada

Description of Activities:
NOT-FOR-PROFIT SOCIETY with core purpose to act as voice of the BC Wine Industry and to champion the interests of wineries that produce certified 100 per cent British Columbia grape wine, through marketing, communications and advocacy of its products and experiences to all stakeholders.

Descriptions of the organization's activity in previous versions:
- NOT-FOR-PROFIT SOCIETY with core purpose to act as voice of the BC Wine Industry and to champion the interests of wineries that produced certified 100 per cent British Columbia grape wine, through marketing, communications and advocacy of its products and experiences to all stakeholders.
- NOT-FOR-PROFIT SOCIETY with core purpose to act as voice of the BC Wine Industry to champion the interests of the British Columbia wine industry through marketing, communications and advocacy of its products and experiences to all stakeholders.
- NOT-FOR-PROFIT SOCIETY with core purpose to champion the interests of the British Columbia wine industry through marketing, communications and advocacy of its products and experiences to all stakeholders.

Received Government Funding

The Received Government Funding table below is not intended to be additive. Adding all of the entries together does not necessarily provide an accurate sum of all government funding received. There may be redundancy (reporting of the same funding more than once) caused by overlap in the "Date/Period Received" between 2 or more entries.

Source of Government Funding	Funding Received	Date/Period Received
Agriculture and Food	$75,000.00	2026-04-28 to 2026-11-26
Destination BC Corp	$194,318.18	2026-03-01 to 2027-04-30

View all received government funding history

Date Modified:: 2026-08-18

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