12-Month Lobbying Summary - Organization

Penticton & Wine Country Chamber of Commerce / Michael Magnusson, Executive Director

Registration Summary

Currently active - Last Updated: 2024-03-18

Who is lobbying?

Penticton & Wine Country Chamber of Commerce (Address & business activities)

Michael Magnusson, Executive Director

Government Funding

Did Penticton & Wine Country Chamber of Commerce request or receive government funding within the last 12 months? No

Coalition Members Information

Penticton & Wine Country Chamber of Commerce is a member of a coalition along with the following organizations:

British Columbia Chamber of Commerce (Address information)

Direct Interests of the Lobbying Activity

Affiliates

Penticton & Wine Country Chamber of Commerce does not have any affiliates that could have a direct interest in the outcome of the lobbying activities

Other Affiliates

The activities of Penticton & Wine Country Chamber of Commerce are not controlled or directed by another person or organization with a direct interest in the outcome of this undertaking

Contributors with a Direct Interest in the Outcome

No person or organization contributed over $1000CDN, within the preceding 12 months, toward the lobbying activity on behalf of Penticton & Wine Country Chamber of Commerce:

What is being lobbied?

Subject Matter of the Lobbying Activities

Details Regarding the Identified Subject Matter

Will any of the lobbyists listed within this registration arrange a meeting between a public office holder and any other individual for the purpose of attempting to influence any of the matters listed below:

Specific Topics of Lobbying Communications	Intended Outcomes	Associated Subject Matters
Before an emergency measure such as a travel ban is ordered, we are asking that the Ministry of Emergency Management and Climate Readiness create an enhanced set of criteria and advanced analytical tools before implementing an emergency measure as serious and significant as a travel ban, including but not limited to: • Determining how many evacuees require shelter / hotel rooms by analyzing information provided by evacuees on the Evacuee Registration and Assistance (ERA) site, and at physical evacuation centres; • Identifying where evacuees work, such as neighbouring communities, in order to tailor any travel ban to those areas most likely to be used by evacuees; • Contacting the local governments and tourism associations in communities that may be required to house evacuees in order to determine their current capacity/occupancy; • Utilizing large public facilities for initial evacuee shelter space before moving into privately owned accommodations such as hotels and motels so that demand can be more accurately measured; • Providing market-value compensation to privately-owned accommodators for any and all room nights affected by emergency measures that are not subsequently occupied by evacuees or emergency personnel. This would ensure that private operators do not suffer financial hardship and adds a level of accountability for the government. Last August's economically devastating travel ban throughout the South Okanagan did not see any significant number of evacuees utilize accommodations that were forced into vacancy because of the travel ban, resulting in millions of dollars in lost revenues, including the cancellation of the world-renowned Ironman Triathlon.	Development or enactment of any regulation, including the enactment of a regulation for the purposes of amending or repealing a regulation	Economic Development and Trade, Emergency Preparedness, Employment and Training, Small Business, Sports and Recreation, Tourism, Transportation
Send a letter to Ministers' Farnworth, Popham, Bailey, and Alexis, as well as local MLA Dan Ashton and local MP Richard Cannings to recommend changes to legislation relating to the British Columbia wine industry, including: 1. Given the 58% reduction in grape production last year, and now a forecasted 97-99% reduction in 2024’s vintage, suspend the minimum fermenting requirements and temporarily allow B.C. land-based wineries the ability to purchase and utilize non-B.C. grapes in order to keep B.C. wines in production and on our shelves. 2. Permanently allow a single license for land-based wineries to conduct tastings anywhere on their property, as is already done successfully in Ontario. The current B.C. requirement of hiring consultants and meticulously planning changes to tasting areas is unnecessarily excessive and stifles growth. 3. Consolidate the various licenses (tasting, picnic, lounge, special endorsement) into one license, with a streamlined approval process of 30 days or less. The current system, which can take up to 12 months for approval of additions to your existing manufacturing license and involves hiring consultants and engineers, is burdensome and impedes business development. 4. Commit to recognizing B.C. wine tourism as a strategic marketing priority equivalent to that of British Columbian ski hills in order to drive visitation through wine tourism programming. 5. Advocate to the Government of Alberta the proposal of B.C. wineries of collecting and remitting to the Albertan government the $2.75 per bottle tax for direct-to-consumer (DTC) sales in order to restore a B.C. winery’s ability to also sell through liquor retail shelves and restaurants.	Development or enactment of any regulation, including the enactment of a regulation for the purposes of amending or repealing a regulation	Agriculture, Economic Development and Trade, Liquor Control/Alcohol, Tourism

Gifts or benefits provided by the organization

Gifts or Benefits Provided to Public Officer Holders
Name	Gift or Benefit Description	Circumstance	Date Promised	Value Promised	Date Given	Value Given
No Records

Who is being lobbied?

Ministries/Provincial Entities

Agriculture and Food
Jobs, Economic Development and Innovation
Member(s) of the BC Legislative Assembly
Public Safety and Solicitor General
Tourism, Arts, Culture and Sport

Who are the lobbyists?

In-house Lobbyists

Lobbyist

Contributions

Michael Magnusson
Subscribes to a Code of Conduct: No
Former Public Office Holder in BC: No

Lobbied or plans to lobby a member of the Legislative Assembly, including a Minister or Premier, on behalf of this organization, on or after 2020-09-21: Yes

Political: No
Sponsorship: No
Recall: No

Registration number: 10072-5439
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Lobbying Activity Reports

What lobbying activities have taken place in the last 12 months?

What lobbying activities have taken place in the last 12 months?
Date	Arranging a Meeting	Lobbyists	Senior Public Office Holder, Position Title \| Ministry/Provincial Entity	Subject Matters
2024-03-11	No	Michael Magnusson	Josie Osborne, MLA for Mid Island-Pacific Rim \| Member(s) of the BC Legislative Assembly	View
2024-02-22	No	Michael Magnusson	Brenda Bailey, Minister of Jobs, Economic Development and Innovation \| Jobs, Economic Development and Innovation Bowinn Ma, MLA for North Vancouver-Lonsdale \| Member(s) of the BC Legislative Assembly Lana Popham, MLA for Saanich South \| Tourism, Arts, Culture and Sport	View

View all Lobbying Activity Reports

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Date Modified:: 2024-01-29

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www.lobbyistsregistrar.bc.ca

12-Month Lobbying Summary - Organization

Penticton & Wine Country Chamber of Commerce / Michael Magnusson, Executive Director

Who is lobbying?

Penticton & Wine Country Chamber of Commerce (Address & business activities)

Government Funding

Coalition Members Information

Penticton & Wine Country Chamber of Commerce is a member of a coalition along with the following organizations:

Direct Interests of the Lobbying Activity

Affiliates

Other Affiliates

Contributors with a Direct Interest in the Outcome

What is being lobbied?

Details Regarding the Identified Subject Matter

Gifts or benefits provided by the organization

Who is being lobbied?

Ministries/Provincial Entities

Who are the lobbyists?

What lobbying activities have taken place in the last 12 months?

12-Month Lobbying Summary - Organization

Penticton & Wine Country Chamber of Commerce / Michael Magnusson, Executive Director

Penticton & Wine Country Chamber of Commerce (Address & business activities)

Government Funding

Coalition Members Information

Penticton & Wine Country Chamber of Commerce is a member of a coalition along with the following organizations:

Direct Interests of the Lobbying Activity

Affiliates

Other Affiliates

Contributors with a Direct Interest in the Outcome

Details Regarding the Identified Subject Matter

Gifts or benefits provided by the organization

Ministries/Provincial Entities

Penticton & Wine Country Chamber of Commerce - Address & business activities

Penticton & Wine Country Chamber of Commerce / Michael Magnusson, Executive Director

British Columbia Chamber of Commerce