Registration - Organization

Definity Insurance Company / Rowan Saunders, President and CEO

Registration Information

Organization name: Definity Insurance Company
Senior Officer Name: Rowan Saunders, President and CEO
Initial registration start date: 2023-05-03
Registration status: Active
Projected end date: No date provided
Registration number: 9561-5037

Associated Lobbying Activity Reports

Total number of Lobbying Activity Reports: 12

Lobbying Activity Reports - last 6 months: 9

Version 6 of 6 (2025-06-02 to present)

Registration versions:

Version 6 of 6 (2025-06-02 to present)

Lobbying Information

Subject Matter of the Lobbying Activities

Details Regarding the Identified Subject Matter

Will any of the lobbyists listed within this registration arrange a meeting between a public office holder and any other individual for the purpose of attempting to influence any of the matters listed below:

Yes

Specific Topics of Lobbying Communications	Intended Outcomes	Associated Subject Matters
Advocacy to support the development of regulations affecting property and casualty insurers and their customers and to enhance competition and choice for auto insurance in the province.	Development of any legislative proposal by the government of British Columbia, a Provincial entity or a member of the Legislative Assembly Introduction, amendment, passage or defeat of any Bill or resolution in or before the Legislative Assembly Development or enactment of any regulation, including the enactment of a regulation for the purposes of amending or repealing a regulation Development, establishment, amendment or termination of any program, policy, directive or guideline of the government of British Columbia or a Provincial entity	Financial Institutions, Insurance

BC Ministries/Provincial Entities

BC Financial Services Authority
Finance
Insurance Corporation of British Columbia
Member(s) of the BC Legislative Assembly
Public Safety and Solicitor General

Organization Details

Senior Officer Name and Position during the Period of this Registration

Rowan Saunders, President and CEO

Organization Contact Information

Definity Insurance Company

Address:
111 Westmount Road South, P.O. Box 2000
Waterloo, ON N2J 4S4
Canada

Telephone number: 519-570-8200

Description of Activities

Definity Insurance Company is one of Canada's leading property and casualty insurers. Definity and its family of companies offer personal and commercial insurance through Economical Insurance, Sonnet Insurance, Petline Insurance, and Family Insurance Solutions.

Gifts or benefits provided by the organization

Gifts or Benefits Provided to Public Officer Holders
Name	Gift or Benefit Description	Circumstance	Date Promised	Value Promised	Date Given	Value Given
No Records

Contributors to the Lobbying Activity

No person or organization contributed over $1000CDN, within the preceding 12 months, toward the lobbying activity on behalf of the organization that has a direct interest in the outcome of the lobbying activity.

Government Funding in the Last 12 Months

No government funding was received within the preceding 12 months based on the submission date requirements for this registration.

Other Entities (working together for the purposes of lobbying) Information

Definity Insurance Company is not working together with any other entity for the purpose of lobbying.

Affiliates with a Direct Interest in the Outcome

Definity Financial Corporation
- 111 Westmount Road South, P.O. Box 2000
  Waterloo, ON N2J 4S4
  Canada
Family Insurance Solutions Inc.
- Suite 1400 – 1177 West Hastings Street
  Vancouver, BC V6E 2K3
  Canada
Petline Insurance Company
- 111 Westmount Road South, P.O. Box 2000
  Waterloo, ON N2J 4S4
  Canada
Sonnet Insurance Company
- 111 Westmount Road South, P.O. Box 2000
  Waterloo, ON N2J 4S4
  Canada

Other Persons or Organizations with Direct Interests

The activities of Definity Insurance Company are not controlled or directed by another person or organization with a direct interest in the outcome of this undertaking.

Lobbyists Details

Lobbyists Employed by this Organization

Lobbyist

Contributions

Laura Asta
Subscribes to a Code of Conduct: No
Former Public Office Holder in BC: No

Lobbied or plans to lobby a member of the Legislative Assembly, including a Minister or Premier, on behalf of this organization, on or after 2024-09-21: No

Graham Doerr
Subscribes to a Code of Conduct: No
Former Public Office Holder in BC: No

Lobbied or plans to lobby a member of the Legislative Assembly, including a Minister or Premier, on behalf of this organization, on or after 2024-09-21: No

Ryan Stein
Subscribes to a Code of Conduct: No
Former Public Office Holder in BC: No

Lobbied or plans to lobby a member of the Legislative Assembly, including a Minister or Premier, on behalf of this organization, on or after 2024-09-21: No

Definity Insurance Company

Name change history

Name change history
Name	From	To
Definity Insurance Company	2023-05-03	current

Definity Insurance Company

Senior Officer History
Senior Officer Name	From (YYYY-MM-DD)	To (YYYY-MM-DD)

Rowan Saunders, President and CEO (Organization)

Learn more...

Designated Filers are required to submit a Lobbying Activity Report for each lobbying activity with a senior public officer holder. The name of the most senior paid officer (i.e. the designated filer) will appear on all in-house Lobbying Activity Reports, whether or not he/she participated in the activity.

Note: Lobbying Activity Reports are due on the 15^th day of each month for lobbying activities that took place in the previous month.

Results below are sorted by posted date, beginning with the most recent.

Results 1-12 of 12

Definity Insurance Company
Organization

Senior Public Office Holders who were lobbied in this activity:
- John Rustad, MLA for Nechako Lakes | Member(s) of the BC Legislative Assembly
- Brad Zubyk, Chief of Staff | Member(s) of the BC Legislative Assembly
- Bruce Banman, MLA for Abbotsford South | Member(s) of the BC Legislative Assembly
Lobbying Activity date: 2025-05-13
Lobbyists who performed the lobbying activity: Graham Doerr, Laura Asta
Posted date: 2025-05-20
Lobbying Activity number: 5037-42699 View Lobbying Activity Report
Definity Insurance Company
Organization

Senior Public Office Holders who were lobbied in this activity:
- Gavin Dew, MLA for Kelowna-Mission | Member(s) of the BC Legislative Assembly
Lobbying Activity date: 2025-05-12
Lobbyists who performed the lobbying activity: Graham Doerr, Laura Asta
Posted date: 2025-05-20
Lobbying Activity number: 5037-42698 View Lobbying Activity Report
Definity Insurance Company
Organization

Senior Public Office Holders who were lobbied in this activity:
- Peter Milobar, MLA for Kamloops Centre | Member(s) of the BC Legislative Assembly
Lobbying Activity date: 2025-05-12
Lobbyists who performed the lobbying activity: Graham Doerr, Laura Asta
Posted date: 2025-05-20
Lobbying Activity number: 5037-42697 View Lobbying Activity Report
Definity Insurance Company
Organization

Senior Public Office Holders who were lobbied in this activity:
- Brent Chapman, MLA for Surrey South | Member(s) of the BC Legislative Assembly
Lobbying Activity date: 2025-05-12
Lobbyists who performed the lobbying activity: Graham Doerr, Laura Asta
Posted date: 2025-05-20
Lobbying Activity number: 5037-42696 View Lobbying Activity Report
Definity Insurance Company
Organization

Senior Public Office Holders who were lobbied in this activity:
- A'aliya Warbus, MLA for Chilliwack-Cultus Lake | Member(s) of the BC Legislative Assembly
Lobbying Activity date: 2025-05-02
Lobbyists who performed the lobbying activity: Graham Doerr, Laura Asta
Posted date: 2025-05-06
Lobbying Activity number: 5037-41901 View Lobbying Activity Report
Definity Insurance Company
Organization

Senior Public Office Holders who were lobbied in this activity:
- Brad Zubyk, Chief of Staff | Member(s) of the BC Legislative Assembly
Lobbying Activity date: 2025-04-25
Lobbyists who performed the lobbying activity: Graham Doerr, Laura Asta
Posted date: 2025-05-06
Lobbying Activity number: 5037-41903 View Lobbying Activity Report
Definity Insurance Company
Organization

Senior Public Office Holders who were lobbied in this activity:
- Harman Bhangu, MLA for Langley-Abbotsford | Member(s) of the BC Legislative Assembly
Lobbying Activity date: 2025-04-24
Lobbyists who performed the lobbying activity: Graham Doerr, Laura Asta
Posted date: 2025-05-06
Lobbying Activity number: 5037-41899 View Lobbying Activity Report
Definity Insurance Company
Organization

Senior Public Office Holders who were lobbied in this activity:
- Bruce Banman, MLA for Abbotsford South | Member(s) of the BC Legislative Assembly
Lobbying Activity date: 2025-04-17
Lobbyists who performed the lobbying activity: Graham Doerr, Laura Asta
Posted date: 2025-05-06
Lobbying Activity number: 5037-41898 View Lobbying Activity Report
Definity Insurance Company
Organization

Senior Public Office Holders who were lobbied in this activity:
- Peter Milobar, MLA for Kamloops Centre | Member(s) of the BC Legislative Assembly
- Elenore Sturko, MLA for Surrey-Cloverdale | Member(s) of the BC Legislative Assembly
- Elenore Arend, Associate Deputy Minister and Chief Executive Assessment Officer | Insurance Corporation of British Columbia
- Brent Chapman, MLA for Surrey South | Member(s) of the BC Legislative Assembly
- Gavin Dew, MLA for Kelowna-Mission | Member(s) of the BC Legislative Assembly
Lobbying Activity date: 2025-02-24
Lobbyists who performed the lobbying activity: Graham Doerr, Laura Asta
Posted date: 2025-03-05
Lobbying Activity number: 5037-40030 View Lobbying Activity Report
Definity Insurance Company
Organization

Senior Public Office Holders who were lobbied in this activity:
- Rob O'Brien, Director, Regulatory Initiatives | BC Financial Services Authority
- Lucas Neufeld, Senior Policy Analyst | BC Financial Services Authority
Lobbying Activity date: 2023-10-23
Lobbyists who performed the lobbying activity: Ryan Stein
Posted date: 2023-10-26
Lobbying Activity number: 5037-29760 View Lobbying Activity Report
Definity Insurance Company
Organization

Senior Public Office Holders who were lobbied in this activity:
- Kevin Falcon, MLA for Vancouver-Quilchena | Member(s) of the BC Legislative Assembly
Lobbying Activity date: 2023-05-04
Lobbyists who performed the lobbying activity: Graham Doerr
Posted date: 2023-06-15
Lobbying Activity number: 5037-26783 View Lobbying Activity Report
Definity Insurance Company
Organization

Senior Public Office Holders who were lobbied in this activity:
- Peter Milobar, MLA for Kamloops-North Thompson | Member(s) of the BC Legislative Assembly
- Dan Ashton, MLA for Penticton | Member(s) of the BC Legislative Assembly
- Lorne Doerkson, MLA for Cariboo-Chilcotin | Member(s) of the BC Legislative Assembly
- Shirley Bond, MLA for Prince George-Valemount | Member(s) of the BC Legislative Assembly
- Renee Merrifield, MLA for Kelowna-Mission | Member(s) of the BC Legislative Assembly
- Bruce Banman, MLA for Abbotsford South | Member(s) of the BC Legislative Assembly
- Todd Stone, MLA for Kamloops-South Thompson | Member(s) of the BC Legislative Assembly
- Doug Clovechok, MLA for Columbia River-Revelstoke | Member(s) of the BC Legislative Assembly
- Trevor Halford, MLA for Surrey-White Rock | Member(s) of the BC Legislative Assembly
- Jackie Tegart, MLA for Fraser-Nicola | Member(s) of the BC Legislative Assembly
Lobbying Activity date: 2023-05-04
Lobbyists who performed the lobbying activity: Graham Doerr
Posted date: 2023-06-15
Lobbying Activity number: 5037-26781 View Lobbying Activity Report

Rowan Saunders, President and CEO (Organization)

Learn more...

Results below are sorted by posted date, beginning with the most recent.

Results 1-12 of 12

Definity Insurance Company
Organization

Senior Public Office Holders who were lobbied in this activity:
- John Rustad, MLA for Nechako Lakes | Member(s) of the BC Legislative Assembly
- Brad Zubyk, Chief of Staff | Member(s) of the BC Legislative Assembly
- Bruce Banman, MLA for Abbotsford South | Member(s) of the BC Legislative Assembly
Lobbying Activity date: 2025-05-13
Lobbyists who performed the lobbying activity: Graham Doerr, Laura Asta
Posted date: 2025-05-20
Lobbying Activity number: 5037-42699 View Lobbying Activity Report
Definity Insurance Company
Organization

Senior Public Office Holders who were lobbied in this activity:
- Gavin Dew, MLA for Kelowna-Mission | Member(s) of the BC Legislative Assembly
Lobbying Activity date: 2025-05-12
Lobbyists who performed the lobbying activity: Graham Doerr, Laura Asta
Posted date: 2025-05-20
Lobbying Activity number: 5037-42698 View Lobbying Activity Report
Definity Insurance Company
Organization

Senior Public Office Holders who were lobbied in this activity:
- Peter Milobar, MLA for Kamloops Centre | Member(s) of the BC Legislative Assembly
Lobbying Activity date: 2025-05-12
Lobbyists who performed the lobbying activity: Graham Doerr, Laura Asta
Posted date: 2025-05-20
Lobbying Activity number: 5037-42697 View Lobbying Activity Report
Definity Insurance Company
Organization

Senior Public Office Holders who were lobbied in this activity:
- Brent Chapman, MLA for Surrey South | Member(s) of the BC Legislative Assembly
Lobbying Activity date: 2025-05-12
Lobbyists who performed the lobbying activity: Graham Doerr, Laura Asta
Posted date: 2025-05-20
Lobbying Activity number: 5037-42696 View Lobbying Activity Report
Definity Insurance Company
Organization

Senior Public Office Holders who were lobbied in this activity:
- A'aliya Warbus, MLA for Chilliwack-Cultus Lake | Member(s) of the BC Legislative Assembly
Lobbying Activity date: 2025-05-02
Lobbyists who performed the lobbying activity: Graham Doerr, Laura Asta
Posted date: 2025-05-06
Lobbying Activity number: 5037-41901 View Lobbying Activity Report
Definity Insurance Company
Organization

Senior Public Office Holders who were lobbied in this activity:
- Brad Zubyk, Chief of Staff | Member(s) of the BC Legislative Assembly
Lobbying Activity date: 2025-04-25
Lobbyists who performed the lobbying activity: Graham Doerr, Laura Asta
Posted date: 2025-05-06
Lobbying Activity number: 5037-41903 View Lobbying Activity Report
Definity Insurance Company
Organization

Senior Public Office Holders who were lobbied in this activity:
- Harman Bhangu, MLA for Langley-Abbotsford | Member(s) of the BC Legislative Assembly
Lobbying Activity date: 2025-04-24
Lobbyists who performed the lobbying activity: Graham Doerr, Laura Asta
Posted date: 2025-05-06
Lobbying Activity number: 5037-41899 View Lobbying Activity Report
Definity Insurance Company
Organization

Senior Public Office Holders who were lobbied in this activity:
- Bruce Banman, MLA for Abbotsford South | Member(s) of the BC Legislative Assembly
Lobbying Activity date: 2025-04-17
Lobbyists who performed the lobbying activity: Graham Doerr, Laura Asta
Posted date: 2025-05-06
Lobbying Activity number: 5037-41898 View Lobbying Activity Report
Definity Insurance Company
Organization

Senior Public Office Holders who were lobbied in this activity:
- Peter Milobar, MLA for Kamloops Centre | Member(s) of the BC Legislative Assembly
- Elenore Sturko, MLA for Surrey-Cloverdale | Member(s) of the BC Legislative Assembly
- Elenore Arend, Associate Deputy Minister and Chief Executive Assessment Officer | Insurance Corporation of British Columbia
- Brent Chapman, MLA for Surrey South | Member(s) of the BC Legislative Assembly
- Gavin Dew, MLA for Kelowna-Mission | Member(s) of the BC Legislative Assembly
Lobbying Activity date: 2025-02-24
Lobbyists who performed the lobbying activity: Graham Doerr, Laura Asta
Posted date: 2025-03-05
Lobbying Activity number: 5037-40030 View Lobbying Activity Report

Date Modified:: 2025-07-04

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Registration - Organization

Definity Insurance Company / Rowan Saunders, President and CEO

Registration Information

Associated Lobbying Activity Reports

Version 6 of 6 (2025-06-02 to present)

Version 6 of 6 (2025-06-02 to present)

Details Regarding the Identified Subject Matter

BC Ministries/Provincial Entities

Senior Officer Name and Position during the Period of this Registration

Organization Contact Information

Description of Activities

Gifts or benefits provided by the organization

Contributors to the Lobbying Activity

Government Funding in the Last 12 Months

Other Entities (working together for the purposes of lobbying) Information

Affiliates with a Direct Interest in the Outcome

Other Persons or Organizations with Direct Interests