Registration - Organization

Penticton & Wine Country Chamber of Commerce / Michael Magnusson, Executive Director

Registration Information

Organization name: Penticton & Wine Country Chamber of Commerce
Senior Officer Name: Michael Magnusson, Executive Director
Initial registration start date: 2024-02-20
Registration status: Active
Projected end date: No date provided
Registration number: 10072-5439

Associated Lobbying Activity Reports

Total number of Lobbying Activity Reports: 10

Lobbying Activity Reports - last 6 months: 4

Version 3 of 8 (2024-09-13 to 2025-01-30)

Registration versions:

Version 3 of 8 (2024-09-13 to 2025-01-30)

Lobbying Information

Subject Matter of the Lobbying Activities

Details Regarding the Identified Subject Matter

Will any of the lobbyists listed within this registration arrange a meeting between a public office holder and any other individual for the purpose of attempting to influence any of the matters listed below:

Specific Topics of Lobbying Communications	Intended Outcomes	Associated Subject Matters
Before an emergency measure such as a travel ban is ordered, we are asking that the Ministry of Emergency Management and Climate Readiness create an enhanced set of criteria and advanced analytical tools before implementing an emergency measure as serious and significant as a travel ban, including but not limited to: • Determining how many evacuees require shelter / hotel rooms by analyzing information provided by evacuees on the Evacuee Registration and Assistance (ERA) site, and at physical evacuation centres; • Identifying where evacuees work, such as neighbouring communities, in order to tailor any travel ban to those areas most likely to be used by evacuees; • Contacting the local governments and tourism associations in communities that may be required to house evacuees in order to determine their current capacity/occupancy; • Utilizing large public facilities for initial evacuee shelter space before moving into privately owned accommodations such as hotels and motels so that demand can be more accurately measured; • Providing market-value compensation to privately-owned accommodators for any and all room nights affected by emergency measures that are not subsequently occupied by evacuees or emergency personnel. This would ensure that private operators do not suffer financial hardship and adds a level of accountability for the government. Last August's economically devastating travel ban throughout the South Okanagan did not see any significant number of evacuees utilize accommodations that were forced into vacancy because of the travel ban, resulting in millions of dollars in lost revenues, including the cancellation of the world-renowned Ironman Triathlon.	Development or enactment of any regulation, including the enactment of a regulation for the purposes of amending or repealing a regulation	Economic Development and Trade, Emergency Preparedness, Employment and Training, Small Business, Sports and Recreation, Tourism, Transportation
Send a letter to Ministers' Farnworth, Popham, Bailey, and Alexis, as well as local MLA Dan Ashton and local MP Richard Cannings to recommend changes to legislation relating to the British Columbia wine industry, including: 1. Given the 58% reduction in grape production last year, and now a forecasted 97-99% reduction in 2024’s vintage, suspend the minimum fermenting requirements and temporarily allow B.C. land-based wineries the ability to purchase and utilize non-B.C. grapes in order to keep B.C. wines in production and on our shelves. 2. Permanently allow a single license for land-based wineries to conduct tastings anywhere on their property, as is already done successfully in Ontario. The current B.C. requirement of hiring consultants and meticulously planning changes to tasting areas is unnecessarily excessive and stifles growth. 3. Consolidate the various licenses (tasting, picnic, lounge, special endorsement) into one license, with a streamlined approval process of 30 days or less. The current system, which can take up to 12 months for approval of additions to your existing manufacturing license and involves hiring consultants and engineers, is burdensome and impedes business development. 4. Commit to recognizing B.C. wine tourism as a strategic marketing priority equivalent to that of British Columbian ski hills in order to drive visitation through wine tourism programming. 5. Advocate to the Government of Alberta the proposal of B.C. wineries of collecting and remitting to the Albertan government the $2.75 per bottle tax for direct-to-consumer (DTC) sales in order to restore a B.C. winery’s ability to also sell through liquor retail shelves and restaurants.	Development or enactment of any regulation, including the enactment of a regulation for the purposes of amending or repealing a regulation	Agriculture, Economic Development and Trade, Liquor Control/Alcohol, Tourism
With recent changes to short-term rental regulations, a local motel currently providing long-term rentals at below market-value rates is applying to rezone their property to tourist commercial in order to capitalize on demand that has been redirected from "AirBnB's" to commercial accommodators. As a known tourist destination with 10% of the City's workforce employed in the tourism and hospitality industry, the City of Penticton applied for but was denied an exemption to the new regulations, and was also denied recognition as a resort community. Given that the changes made by the provincial government have resulted in the market shifting demand back to hotels and other short-term stay commercial operators, we believe that the responsibility to create and provide alternative housing solutions those tenants at risk of being displaced should also lie with the province, and ask the Ministry of Housing to provide the resources for its Crown Corporation B.C. Housing to act upon our advocacy requests in order to support development in our community while also protecting those who are vulnerable to displacement resulting from the provincial government's regulatory changes to short-term rentals. As a stopgap measure, the Penticton & Wine Country Chamber of Commerce has specifically asked B.C. Housing to provide rental supplements until such time as more affordable housing becomes available, and has requested that phase one of B.C. Housing's Skaha Assembly Redevelopment project's timetable be expedited by one year.	Development, establishment, amendment or termination of any program, policy, directive or guideline of the government of British Columbia or a Provincial entity	Economic Development and Trade, Housing, Poverty, Tourism

BC Ministries/Provincial Entities

Agriculture and Food
Housing
Jobs, Economic Development and Innovation
Member(s) of the BC Legislative Assembly
Public Safety and Solicitor General
Tourism, Arts, Culture and Sport

Organization Details

Senior Officer Name and Position during the Period of this Registration

Michael Magnusson, Executive Director

Organization Contact Information

Penticton & Wine Country Chamber of Commerce

Address:
185 Lakeshore Drive West
Penticton, BC V2A 1B7
Canada

Description of Activities

The Penticton & Wine Country Chamber of Commerce is a not-for-profit organization that represents the interests of the business community and identifies ways to increase and protect local economic activity.

Gifts or benefits provided by the organization

Gifts or Benefits Provided to Public Officer Holders
Name	Gift or Benefit Description	Circumstance	Date Promised	Value Promised	Date Given	Value Given
No Records

Contributors to the Lobbying Activity

No person or organization contributed over $1000CDN, within the preceding 12 months, toward the lobbying activity on behalf of the organization that has a direct interest in the outcome of the lobbying activity.

Government Funding in the Last 12 Months

No government funding was requested or received within the preceding 12 months.

Other Entities (working together for the purposes of lobbying) Information

British Columbia Chamber of Commerce
- 750 W Pender St #705
  Vancouver, BC V6C 2T8
  Canada

Affiliates with a Direct Interest in the Outcome

Penticton & Wine Country Chamber of Commerce does not have any affiliates that could have a direct interest in the outcome of the lobbying activities

Other Persons or Organizations with Direct Interests

The activities of Penticton & Wine Country Chamber of Commerce are not controlled or directed by another person or organization with a direct interest in the outcome of this undertaking.

Lobbyists Details

Lobbyists Employed by this Organization

Lobbyist

Contributions

Michael Magnusson
Subscribes to a Code of Conduct: No
Former Public Office Holder in BC: No

Lobbied a member of the Legislative Assembly, including a Minister or Premier, on behalf of this organization on or after 2020-09-21 and before 2024-09-21: Yes

Political: No
Sponsorship: No
Recall: No

Penticton & Wine Country Chamber of Commerce

Name change history

Name change history
Name	From	To
Penticton & Wine Country Chamber of Commerce	2024-02-20	current

Penticton & Wine Country Chamber of Commerce

Senior Officer History
Senior Officer Name	From (YYYY-MM-DD)	To (YYYY-MM-DD)

Michael Magnusson, Executive Director (Organization)

Learn more...

Designated Filers are required to submit a Lobbying Activity Report for each lobbying activity with a senior public officer holder. The name of the most senior paid officer (i.e. the designated filer) will appear on all in-house Lobbying Activity Reports, whether or not he/she participated in the activity.

Note: Lobbying Activity Reports are due on the 15^th day of each month for lobbying activities that took place in the previous month.

Results below are sorted by posted date, beginning with the most recent.

Results 1-10 of 10

Penticton & Wine Country Chamber of Commerce
Organization

Senior Public Office Holders who were lobbied in this activity:
- Ravi Parmar, MLA for Langford-Highlands | Member(s) of the BC Legislative Assembly
- Mike Farnworth, MLA for Port Coquitlam | Member(s) of the BC Legislative Assembly
- Kelly Greene, Minister | Emergency Management and Climate Readiness
- Brittny Anderson, MLA for Kootenay Central | Member(s) of the BC Legislative Assembly
Lobbying Activity date: 2025-11-04
Lobbyists who performed the lobbying activity: Michael Magnusson
Posted date: 2025-11-05
Lobbying Activity number: 5439-46374 View Lobbying Activity Report
Penticton & Wine Country Chamber of Commerce
Organization

Senior Public Office Holders who were lobbied in this activity:
- Mike Farnworth, Minister of Transportation and Transit | Member(s) of the BC Legislative Assembly
- Brittny Anderson, Minister of State for Local Government & Rural Communities | Office of the Premier
- Kelly Greene, Minister of Emergency Management and Climate Readiness | Emergency Management and Climate Readiness
Lobbying Activity date: 2025-08-01
Lobbyists who performed the lobbying activity: Michael Magnusson
Posted date: 2025-08-14
Lobbying Activity number: 5439-44816 View Lobbying Activity Report
Penticton & Wine Country Chamber of Commerce
Organization

Senior Public Office Holders who were lobbied in this activity:
- Ravi Kalhon, Minister | Housing and Municipal Affairs
- David Eby, Premier | Office of the Premier
- Jennifer Whiteside, MLA for New Westminster-Coquitlam | Member(s) of the BC Legislative Assembly
- Sheila Malcomson, Minister | Social Development and Poverty Reduction
- Josie Osbourne, Minister of Health | Health
Lobbying Activity date: 2025-06-30
Lobbyists who performed the lobbying activity: Michael Magnusson
Posted date: 2025-07-03
Lobbying Activity number: 5439-43745 View Lobbying Activity Report
Penticton & Wine Country Chamber of Commerce
Organization

Senior Public Office Holders who were lobbied in this activity:
- Ravi Kalhon, Minister | Housing and Municipal Affairs
- David Eby, Premier | Office of the Premier
- Jennifer Whiteside, MLA for New Westminster-Coquitlam | Member(s) of the BC Legislative Assembly
Lobbying Activity date: 2025-06-30
Lobbyists who performed the lobbying activity: Michael Magnusson
Posted date: 2025-08-14
Lobbying Activity number: 5439-43744 View Lobbying Activity Report
Penticton & Wine Country Chamber of Commerce
Organization

Senior Public Office Holders who were lobbied in this activity:
- Hon. David Eby, Premier | Office of the Premier
- Bowinn Ma, Minister | Infrastructure
- Ravi Kahlon, Minister | Housing and Municipal Affairs
- Christine Boyle, MLA for Vancouver-Little Mountain | Member(s) of the BC Legislative Assembly
- Randene Neill, Minister | Water, Land and Resource Stewardship
- Adrian Dix, MLA for Vancouver-Renfrew | Member(s) of the BC Legislative Assembly
- Tamara Davidson, Minister | Environment and Parks
- Mike Farnworth, Minister of Transportation and Transit | Member(s) of the BC Legislative Assembly
- Brittny Anderson, MLA for Kootenay Central | Member(s) of the BC Legislative Assembly
- Tamara Davidson, Minister | Environment and Parks
- Brenda Bailey, Minister of Finance | Member(s) of the BC Legislative Assembly
Lobbying Activity date: 2025-05-20
Lobbyists who performed the lobbying activity: Michael Magnusson
Posted date: 2025-05-28
Lobbying Activity number: 5439-42782 View Lobbying Activity Report
Penticton & Wine Country Chamber of Commerce
Organization

Senior Public Office Holders who were lobbied in this activity:
- Randene Neill, MLA for Powell River-Sunshine Coast | Water, Land and Resource Stewardship
- Tamara Davidson, MLA for North Coast-Haida Gwaii | Member(s) of the BC Legislative Assembly
- Lana Popham, MLA for Saanich South | Member(s) of the BC Legislative Assembly
- Bowinn Ma, MLA for North Vancouver-Lonsdale | Member(s) of the BC Legislative Assembly
- Diana Gibson, MLA for Oak Bay-Gordon Head | Member(s) of the BC Legislative Assembly
- Spencer Chandra Hebert, Minister | Tourism, Arts, Culture and Sport
Lobbying Activity date: 2025-02-18
Lobbyists who performed the lobbying activity: Michael Magnusson
Posted date: 2025-02-21
Lobbying Activity number: 5439-39920 View Lobbying Activity Report
Penticton & Wine Country Chamber of Commerce
Organization

Senior Public Office Holders who were lobbied in this activity:
- Josie Osborne, Minister | Energy, Mines and Low Carbon Innovation
- George Heyman, Minister | Environment and Climate Change Strategy
- Murray Rankin, MLA for Oak Bay-Gordon Head | Indigenous Relations and Reconciliation
- Anne Kang, MLA for Burnaby-Deer Lake | Municipal Affairs
Lobbying Activity date: 2024-09-10
Lobbyists who performed the lobbying activity: Michael Magnusson
Posted date: 2024-09-13
Lobbying Activity number: 5439-37250 View Lobbying Activity Report
Penticton & Wine Country Chamber of Commerce
Organization

Senior Public Office Holders who were lobbied in this activity:
- Ravi Kahlon, Minister of Housing | Housing
Lobbying Activity date: 2024-07-15
Lobbyists who performed the lobbying activity: Michael Magnusson
Posted date: 2024-07-24
Lobbying Activity number: 5439-36517 View Lobbying Activity Report
Penticton & Wine Country Chamber of Commerce
Organization

Senior Public Office Holders who were lobbied in this activity:
- Josie Osborne, MLA for Mid Island-Pacific Rim | Member(s) of the BC Legislative Assembly
Lobbying Activity date: 2024-03-11
Lobbyists who performed the lobbying activity: Michael Magnusson
Posted date: 2024-03-18
Lobbying Activity number: 5439-33712 View Lobbying Activity Report
Penticton & Wine Country Chamber of Commerce
Organization

Senior Public Office Holders who were lobbied in this activity:
- Bowinn Ma, MLA for North Vancouver-Lonsdale | Member(s) of the BC Legislative Assembly
- Lana Popham, MLA for Saanich South | Tourism, Arts, Culture and Sport
- Brenda Bailey, Minister of Jobs, Economic Development and Innovation | Jobs, Economic Development and Innovation
Lobbying Activity date: 2024-02-22
Lobbyists who performed the lobbying activity: Michael Magnusson
Posted date: 2024-02-23
Lobbying Activity number: 5439-32835 View Lobbying Activity Report

Michael Magnusson, Executive Director (Organization)

Learn more...

Results below are sorted by posted date, beginning with the most recent.

Results 1-10 of 10

Penticton & Wine Country Chamber of Commerce
Organization

Senior Public Office Holders who were lobbied in this activity:
- Ravi Parmar, MLA for Langford-Highlands | Member(s) of the BC Legislative Assembly
- Mike Farnworth, MLA for Port Coquitlam | Member(s) of the BC Legislative Assembly
- Kelly Greene, Minister | Emergency Management and Climate Readiness
- Brittny Anderson, MLA for Kootenay Central | Member(s) of the BC Legislative Assembly
Lobbying Activity date: 2025-11-04
Lobbyists who performed the lobbying activity: Michael Magnusson
Posted date: 2025-11-05
Lobbying Activity number: 5439-46374 View Lobbying Activity Report
Penticton & Wine Country Chamber of Commerce
Organization

Senior Public Office Holders who were lobbied in this activity:
- Mike Farnworth, Minister of Transportation and Transit | Member(s) of the BC Legislative Assembly
- Brittny Anderson, Minister of State for Local Government & Rural Communities | Office of the Premier
- Kelly Greene, Minister of Emergency Management and Climate Readiness | Emergency Management and Climate Readiness
Lobbying Activity date: 2025-08-01
Lobbyists who performed the lobbying activity: Michael Magnusson
Posted date: 2025-08-14
Lobbying Activity number: 5439-44816 View Lobbying Activity Report
Penticton & Wine Country Chamber of Commerce
Organization

Senior Public Office Holders who were lobbied in this activity:
- Ravi Kalhon, Minister | Housing and Municipal Affairs
- David Eby, Premier | Office of the Premier
- Jennifer Whiteside, MLA for New Westminster-Coquitlam | Member(s) of the BC Legislative Assembly
- Sheila Malcomson, Minister | Social Development and Poverty Reduction
- Josie Osbourne, Minister of Health | Health
Lobbying Activity date: 2025-06-30
Lobbyists who performed the lobbying activity: Michael Magnusson
Posted date: 2025-07-03
Lobbying Activity number: 5439-43745 View Lobbying Activity Report
Penticton & Wine Country Chamber of Commerce
Organization

Senior Public Office Holders who were lobbied in this activity:
- Ravi Kalhon, Minister | Housing and Municipal Affairs
- David Eby, Premier | Office of the Premier
- Jennifer Whiteside, MLA for New Westminster-Coquitlam | Member(s) of the BC Legislative Assembly
Lobbying Activity date: 2025-06-30
Lobbyists who performed the lobbying activity: Michael Magnusson
Posted date: 2025-08-14
Lobbying Activity number: 5439-43744 View Lobbying Activity Report

Date Modified:: 2025-11-05

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Registration - Organization

Penticton & Wine Country Chamber of Commerce / Michael Magnusson, Executive Director

Registration Information

Associated Lobbying Activity Reports

Version 3 of 8 (2024-09-13 to 2025-01-30)

Version 3 of 8 (2024-09-13 to 2025-01-30)

Details Regarding the Identified Subject Matter

BC Ministries/Provincial Entities

Senior Officer Name and Position during the Period of this Registration

Organization Contact Information

Description of Activities

Gifts or benefits provided by the organization

Contributors to the Lobbying Activity

Government Funding in the Last 12 Months

Other Entities (working together for the purposes of lobbying) Information

Affiliates with a Direct Interest in the Outcome

Other Persons or Organizations with Direct Interests