Registration - Organization

Red Bull Canada Ltd / Keith DeGrace, General Manager

Registration Information

Organization name: Red Bull Canada Ltd
Senior Officer Name: Keith DeGrace, General Manager
Initial registration start date: 2024-04-10
Registration status: Active
Projected end date: No date provided
Registration number: 10350-5538

Associated Lobbying Activity Reports

Total number of Lobbying Activity Reports: 3

Lobbying Activity Reports - last 6 months: 1

Version 3 of 4 (2025-03-26 to 2025-10-09)

Registration versions:

Version 3 of 4 (2025-03-26 to 2025-10-09)

Lobbying Information

Subject Matter of the Lobbying Activities

Details Regarding the Identified Subject Matter

Will any of the lobbyists listed within this registration arrange a meeting between a public office holder and any other individual for the purpose of attempting to influence any of the matters listed below:

Yes

Specific Topics of Lobbying Communications	Intended Outcomes	Associated Subject Matters
Advocacy re beverage related policies specific to food, health, marketing, environment, recycling	Development or enactment of any regulation, including the enactment of a regulation for the purposes of amending or repealing a regulation Development, establishment, amendment or termination of any program, policy, directive or guideline of the government of British Columbia or a Provincial entity Awarding, amendment or termination of any contract, grant or financial benefit by or on behalf of the government of British Columbia or a Provincial entity	Consumer Issues, Economic Development and Trade, Environment, Health
Advocacy re investments and economic footprint in manufacturing and production in the province of British Columbia	Development or enactment of any regulation, including the enactment of a regulation for the purposes of amending or repealing a regulation Development, establishment, amendment or termination of any program, policy, directive or guideline of the government of British Columbia or a Provincial entity Awarding, amendment or termination of any contract, grant or financial benefit by or on behalf of the government of British Columbia or a Provincial entity	Economic Development and Trade, Finances and Budgets, International Trade, Taxation and Finance
Advocacy re investments and partnerships in the sport, arts and culture sector.	Awarding, amendment or termination of any contract, grant or financial benefit by or on behalf of the government of British Columbia or a Provincial entity	Arts and Culture, Economic Development and Trade, Sports and Recreation
Advocacy re U.S. tariff impact to domestic investment/manufacturing.	Development of any legislative proposal by the government of British Columbia, a Provincial entity or a member of the Legislative Assembly Development or enactment of any regulation, including the enactment of a regulation for the purposes of amending or repealing a regulation Development, establishment, amendment or termination of any program, policy, directive or guideline of the government of British Columbia or a Provincial entity	Economic Development and Trade, International Relations, International Trade

BC Ministries/Provincial Entities

Agriculture and Food
Attorney General
Environment and Parks
Health
Jobs, Economic Development and Innovation
Member(s) of the BC Legislative Assembly
Office of the Premier
Tourism, Arts, Culture and Sport

Organization Details

Senior Officer Name and Position during the Period of this Registration

Keith DeGrace, General Manager

Organization Contact Information

Red Bull Canada Ltd

Address:
99 Atlantic Ave
Toronto, Ontario, Canada, ON M6K 3J8
Canada

Description of Activities

Manufacturing, Consumer Products, Beverages, Multimedia and Events

Gifts or benefits provided by the organization

Gifts or Benefits Provided to Public Officer Holders
Name	Gift or Benefit Description	Circumstance	Date Promised	Value Promised	Date Given	Value Given
No Records

Contributors to the Lobbying Activity

No person or organization contributed over $1000CDN, within the preceding 12 months, toward the lobbying activity on behalf of the organization that has a direct interest in the outcome of the lobbying activity.

Government Funding in the Last 12 Months

Received Government Funding

The Received Government Funding table below is not intended to be additive. Adding all of the entries together does not necessarily provide an accurate sum of all government funding received. There may be redundancy (reporting of the same funding more than once) caused by overlap in the "Date/Period Received" between 2 or more entries.

Source of Government Funding	Funding Received	Date/Period Received
Tourism Calgary	$75,000.00	2024-06-22

View all received government funding history

Other Entities (working together for the purposes of lobbying) Information

Red Bull Canada Ltd is not working together with any other entity for the purpose of lobbying.

Affiliates with a Direct Interest in the Outcome

Red Bull GmbH
- Am Brunnen 1
  Fuschl am See 5330
  Austria

Other Persons or Organizations with Direct Interests

The activities of Red Bull Canada Ltd are not controlled or directed by another person or organization with a direct interest in the outcome of this undertaking.

Lobbyists Details

Lobbyists Employed by this Organization

Lobbyist

Contributions

Megan Boyle
Subscribes to a Code of Conduct: No
Former Public Office Holder in BC: No

Lobbied or plans to lobby a member of the Legislative Assembly, including a Minister or Premier, on behalf of this organization, on or after 2024-09-21: No

Red Bull Canada Ltd

Name change history

Name change history
Name	From	To
Red Bull Canada Ltd	2024-04-10	current

Red Bull Canada Ltd

Senior Officer History
Senior Officer Name	From (YYYY-MM-DD)	To (YYYY-MM-DD)

Keith DeGrace, General Manager (Organization)

Learn more...

Designated Filers are required to submit a Lobbying Activity Report for each lobbying activity with a senior public officer holder. The name of the most senior paid officer (i.e. the designated filer) will appear on all in-house Lobbying Activity Reports, whether or not he/she participated in the activity.

Note: Lobbying Activity Reports are due on the 15^th day of each month for lobbying activities that took place in the previous month.

Results below are sorted by posted date, beginning with the most recent.

Results 1-3 of 3

Red Bull Canada Ltd
Organization

Senior Public Office Holders who were lobbied in this activity:
- Amber Mattock, Executive Project Director, Tourism Renewal | Tourism, Arts, Culture and Sport
- Darcy Stewart, Director, Tourism Programs | Tourism, Arts, Culture and Sport
Lobbying Activity date: 2025-10-09
Lobbyists who performed the lobbying activity: Megan Boyle
Posted date: 2025-11-15
Lobbying Activity number: 5538-45881 View Lobbying Activity Report
Red Bull Canada Ltd
Organization

Senior Public Office Holders who were lobbied in this activity:
- Matthew Berry, Manager, US Relations | Office of the Premier
Lobbying Activity date: 2024-05-07
Lobbyists who performed the lobbying activity: Megan Boyle
Posted date: 2024-06-15
Lobbying Activity number: 5538-34984 View Lobbying Activity Report
Red Bull Canada Ltd
Organization

Senior Public Office Holders who were lobbied in this activity:
- Peter lawless, Deputy Supervising Counsel | Attorney General
- Terry Harrison, Chief Of Staff | Jobs, Economic Development and Innovation
- Debbie Smollett, Assistant Deputy Minister | Jobs, Economic Development and Innovation
- Maya Engelbrecht, Project Director | Office of the Premier
Lobbying Activity date: 2024-04-11
Lobbyists who performed the lobbying activity: Megan Boyle
Posted date: 2024-05-15
Lobbying Activity number: 5538-34982 View Lobbying Activity Report

Keith DeGrace, General Manager (Organization)

Learn more...

Results below are sorted by posted date, beginning with the most recent.

Results 1-3 of 3

Red Bull Canada Ltd
Organization

Senior Public Office Holders who were lobbied in this activity:
- Amber Mattock, Executive Project Director, Tourism Renewal | Tourism, Arts, Culture and Sport
- Darcy Stewart, Director, Tourism Programs | Tourism, Arts, Culture and Sport
Lobbying Activity date: 2025-10-09
Lobbyists who performed the lobbying activity: Megan Boyle
Posted date: 2025-11-15
Lobbying Activity number: 5538-45881 View Lobbying Activity Report

Date Modified:: 2025-11-05

Menus

www.lobbyistsregistrar.bc.ca

Registration - Organization

Red Bull Canada Ltd / Keith DeGrace, General Manager

Registration Information

Associated Lobbying Activity Reports

Version 3 of 4 (2025-03-26 to 2025-10-09)

Version 3 of 4 (2025-03-26 to 2025-10-09)

Details Regarding the Identified Subject Matter

BC Ministries/Provincial Entities

Senior Officer Name and Position during the Period of this Registration

Organization Contact Information

Description of Activities

Gifts or benefits provided by the organization

Contributors to the Lobbying Activity

Government Funding in the Last 12 Months

Received Government Funding

Other Entities (working together for the purposes of lobbying) Information

Affiliates with a Direct Interest in the Outcome

Other Persons or Organizations with Direct Interests