Registration - Organization

WINE GROWERS BRITISH COLUMBIA SOCIETY / Jeffery (Jeff) Guignard, President & CEO

Registration Information

Organization name: WINE GROWERS BRITISH COLUMBIA SOCIETY
Previous Organization names
Senior Officer Name: Jeffery (Jeff) Guignard, President & CEO
Senior Officer Change History
Initial registration start date: 2013-03-06
Registration status: Active
Projected end date: No date provided
Registration number: 12314-607

Associated Lobbying Activity Reports

Total number of Lobbying Activity Reports: 17

Lobbying Activity Reports - last 6 months: 3

Version 30 of 30 (2026-07-30 to present)

Registration versions:

Version 30 of 30 (2026-07-30 to present)

Lobbying Information

Subject Matter of the Lobbying Activities

Details Regarding the Identified Subject Matter

Will any of the lobbyists listed within this registration arrange a meeting between a public office holder and any other individual for the purpose of attempting to influence any of the matters listed below:

Yes

Specific Topics of Lobbying Communications	Intended Outcomes	Associated Subject Matters
Amendments to regulations for activation of previously dormant, trade-protected off-site store licences	Development or enactment of any regulation, including the enactment of a regulation for the purposes of amending or repealing a regulation Development, establishment, amendment or termination of any program, policy, directive or guideline of the government of British Columbia or a Provincial entity	Liquor Control/Alcohol
Amendments to regulations for BC LCRB license and BC LDB distribution agreements to recognize and treat all certified 100% BC wine as equal	Development or enactment of any regulation, including the enactment of a regulation for the purposes of amending or repealing a regulation	Liquor Control/Alcohol
Amendments to regulations to increase the floor price for all alcohol products	Development or enactment of any regulation, including the enactment of a regulation for the purposes of amending or repealing a regulation Development, establishment, amendment or termination of any program, policy, directive or guideline of the government of British Columbia or a Provincial entity	Liquor Control/Alcohol
Amendments to regulations to make permanent liquor manufacturers ability to deliver their liquor products directly to retail customers from their registered off-site storage facility(s)	Development or enactment of any regulation, including the enactment of a regulation for the purposes of amending or repealing a regulation Development, establishment, amendment or termination of any program, policy, directive or guideline of the government of British Columbia or a Provincial entity	Liquor Control/Alcohol
Direct sale of wine above a wholesale price level	Development or enactment of any regulation, including the enactment of a regulation for the purposes of amending or repealing a regulation Development, establishment, amendment or termination of any program, policy, directive or guideline of the government of British Columbia or a Provincial entity Awarding, amendment or termination of any contract, grant or financial benefit by or on behalf of the government of British Columbia or a Provincial entity	Agriculture, Consumer Issues, Economic Development and Trade, Internal Trade, Regional Development, Taxation and Finance
Funding for a long-term BC Wine Tourism Strategy	Awarding, amendment or termination of any contract, grant or financial benefit by or on behalf of the government of British Columbia or a Provincial entity	Agriculture, Tourism
Improved Agriculture Land Commission Policies	Development, establishment, amendment or termination of any program, policy, directive or guideline of the government of British Columbia or a Provincial entity Awarding, amendment or termination of any contract, grant or financial benefit by or on behalf of the government of British Columbia or a Provincial entity	Environment
LDB Mandate Reform	Development, establishment, amendment or termination of any program, policy, directive or guideline of the government of British Columbia or a Provincial entity	Liquor Control/Alcohol
Modernize BC Industry Licensing Regime	Development, establishment, amendment or termination of any program, policy, directive or guideline of the government of British Columbia or a Provincial entity Awarding, amendment or termination of any contract, grant or financial benefit by or on behalf of the government of British Columbia or a Provincial entity	Agriculture, Liquor Control/Alcohol
Modernize Sales Agreement between wine producers and the Liquor Distribution Branch	Development, establishment, amendment or termination of any program, policy, directive or guideline of the government of British Columbia or a Provincial entity	Economic Development and Trade
Obtain government assistance for climate-related crop damage (including freeze damage), adjustments to financial support programs, and removal of limitations such as the Olympic Average Sales Cap	Development, establishment, amendment or termination of any program, policy, directive or guideline of the government of British Columbia or a Provincial entity Awarding, amendment or termination of any contract, grant or financial benefit by or on behalf of the government of British Columbia or a Provincial entity	Economic Development and Trade, Environment, Finances and Budgets, Liquor Control/Alcohol
Offset impacts of Federal Excise Tax on Support Programs	Development, establishment, amendment or termination of any program, policy, directive or guideline of the government of British Columbia or a Provincial entity	Finances and Budgets
Placement of Wine on Public Liquor Store Shelves though the Liquor Distribution Board	Development, establishment, amendment or termination of any program, policy, directive or guideline of the government of British Columbia or a Provincial entity	Finances and Budgets
Recommendations for market research and development of a consumer marketing and public relations campaign to encourage BC residents to shift from imports to BC wines	Awarding, amendment or termination of any contract, grant or financial benefit by or on behalf of the government of British Columbia or a Provincial entity	Agriculture, Tourism
Recommendations for wine grape replant program	Awarding, amendment or termination of any contract, grant or financial benefit by or on behalf of the government of British Columbia or a Provincial entity	Agriculture
Regulatory Changes to Temporary Expanded Service Areas for BC Wineries	Development or enactment of any regulation, including the enactment of a regulation for the purposes of amending or repealing a regulation	Agriculture, Liquor Control/Alcohol
Responsible Consumption of Wine Campaign	Development, establishment, amendment or termination of any program, policy, directive or guideline of the government of British Columbia or a Provincial entity	Consumer Issues
Seeking assistance for climate related damage to grapes and vineyards and consequential short crops	Development, establishment, amendment or termination of any program, policy, directive or guideline of the government of British Columbia or a Provincial entity	Agriculture
Seeking to safeguard existing industry support programs offered through the Liquor Distribution Branch and related Ministries of Agriculture, Finance and Solicitor General	Development, establishment, amendment or termination of any program, policy, directive or guideline of the government of British Columbia or a Provincial entity	Finances and Budgets
Support the temporary ability for BC wineries to import grapes, juice or wine from outside of BC with the regulatory changes to be eligible for temporary markup and rebate concessions	Development, establishment, amendment or termination of any program, policy, directive or guideline of the government of British Columbia or a Provincial entity	Agriculture, Liquor Control/Alcohol, Taxation and Finance

BC Ministries/Provincial Entities

Agricultural Land Commission
Agriculture and Food
British Columbia Liquor Distribution Branch
Destination BC Corp
Emergency Management and Climate Readiness
Energy and Climate Solutions
Finance
Jobs and Economic Growth
Member(s) of the BC Legislative Assembly
Office of the Premier
Parliamentary Secretary for Agriculture
Parliamentary Secretary for Trade to the Minister of Jobs and Economic Growth
Public Safety and Solicitor General
Tourism, Arts, Culture and Sport

Organization Details

Senior Officer Name and Position during the Period of this Registration

Jeffery (Jeff) Guignard, President & CEO

Organization Contact Information

WINE GROWERS BRITISH COLUMBIA SOCIETY

Address:
210 – 1628 Dickson Ave.
Kelowna, BC V1Y 9X1
Canada

Description of Activities

NOT-FOR-PROFIT SOCIETY with core purpose to act as voice of the BC Wine Industry and to champion the interests of wineries that produce certified 100 per cent British Columbia grape wine, through marketing, communications and advocacy of its products and experiences to all stakeholders.

Gifts or benefits provided by the organization

Gifts or Benefits Provided to Public Officer Holders
Name	Gift or Benefit Description	Circumstance	Date Promised	Value Promised	Date Given	Value Given
No Records

Contributors to the Lobbying Activity

No person or organization contributed over $1000CDN, within the preceding 12 months, toward the lobbying activity on behalf of the organization that has a direct interest in the outcome of the lobbying activity.

Government Funding in the Last 12 Months

Note: The requirement to provide all government funding requested in the last 12 months was no longer required after May 27, 2025.

Received Government Funding

The Received Government Funding table below is not intended to be additive. Adding all of the entries together does not necessarily provide an accurate sum of all government funding received. There may be redundancy (reporting of the same funding more than once) caused by overlap in the "Date/Period Received" between 2 or more entries.

Source of Government Funding	Funding Received	Date/Period Received
Agriculture and Food	$75,000.00	2026-04-28 to 2026-11-26
Destination BC Corp	$194,318.18	2026-03-01 to 2027-04-30

View all received government funding history

Other Entities (working together for the purposes of lobbying) Information

WINE GROWERS BRITISH COLUMBIA SOCIETY is not working together with any other entity for the purpose of lobbying.

Affiliates with a Direct Interest in the Outcome

WINE GROWERS BRITISH COLUMBIA SOCIETY does not have any affiliates that could have a direct interest in the outcome of the lobbying activities

Other Persons or Organizations with Direct Interests

The activities of WINE GROWERS BRITISH COLUMBIA SOCIETY are not controlled or directed by another person or organization with a direct interest in the outcome of this undertaking.

Lobbyists Details

Lobbyists Employed by this Organization

Lobbyist

Contributions

Jeffery (Jeff) Guignard
Subscribes to a Code of Conduct: No
Former Public Office Holder in BC: No

Lobbied or plans to lobby a member of the Legislative Assembly, including a Minister or Premier, on behalf of this organization, on or after 2024-09-21: Yes

Political: Yes
Sponsorship: No
Recall: No

WINE GROWERS BRITISH COLUMBIA SOCIETY

Name change history

Name change history
Name	From	To
WINE GROWERS BRITISH COLUMBIA SOCIETY	2020-10-30	current
BRITISH COLUMBIA WINE INSTITUTE SOCIETY	2013-03-06	2020-05-04

WINE GROWERS BRITISH COLUMBIA SOCIETY

Senior Officer History
Senior Officer Name	From (YYYY-MM-DD)	To (YYYY-MM-DD)
Jeffery (Jeff) Guignard	2026-06-11	Current
DAVID PRODAN	2013-03-06	2025-05-01

Jeffery (Jeff) Guignard, President & CEO (Organization)

Learn more...

Designated Filers are required to submit a Lobbying Activity Report for each lobbying activity with a senior public officer holder. The name of the most senior paid officer (i.e. the designated filer) will appear on all in-house Lobbying Activity Reports, whether or not he/she participated in the activity.

Note: Lobbying Activity Reports are due on the 15^th day of each month for lobbying activities that took place in the previous month.

Results below are sorted by posted date, beginning with the most recent.

Results 1-17 of 17

WINE GROWERS BRITISH COLUMBIA SOCIETY
Organization

Senior Public Office Holders who were lobbied in this activity:
- Lana Popham, Minister of Agriculture and Food | Member(s) of the BC Legislative Assembly
- Harwinder Sandu, Parliamentary Secretary for Agriculture and Food | Agriculture and Food
Lobbying Activity date: 2026-06-26
Lobbyists who performed the lobbying activity: Jeffery (Jeff) Guignard
Posted date: 2026-07-30
Lobbying Activity number: 607-53335 View Lobbying Activity Report
WINE GROWERS BRITISH COLUMBIA SOCIETY
Organization

Senior Public Office Holders who were lobbied in this activity:
- Erin McEwan, Executive Director | British Columbia Liquor Distribution Branch
Lobbying Activity date: 2026-06-16
Lobbyists who performed the lobbying activity: Jeffery (Jeff) Guignard
Posted date: 2026-07-30
Lobbying Activity number: 607-53334 View Lobbying Activity Report
WINE GROWERS BRITISH COLUMBIA SOCIETY
Organization

Senior Public Office Holders who were lobbied in this activity:
- David Eby, MLA for Vancouver-Point Grey | Office of the Premier
- Lana Popham, Minister of Agriculture and Food | Member(s) of the BC Legislative Assembly
- Harwinder Sandu, Parliamentary Secretary for Agriculture and Food | Agriculture and Food
Lobbying Activity date: 2026-06-11
Lobbyists who performed the lobbying activity: Jeffery (Jeff) Guignard
Posted date: 2026-07-30
Lobbying Activity number: 607-53333 View Lobbying Activity Report
WINE GROWERS BRITISH COLUMBIA SOCIETY
Organization

Senior Public Office Holders who were lobbied in this activity:
- Tracee Schmidt, Assistant Deputy Minister | Finance
- Claire Edmonds, Ministerial Assistant | Public Safety and Solicitor General
Lobbying Activity date: 2024-05-22
Lobbyists who performed the lobbying activity: DAVID MILES PRODAN
Posted date: 2024-06-15
Lobbying Activity number: 607-35370 View Lobbying Activity Report
WINE GROWERS BRITISH COLUMBIA SOCIETY
Organization

Senior Public Office Holders who were lobbied in this activity:
- Douglas Scott, Deputy Solicitor General | Public Safety and Solicitor General
- David Hume, Assistant Deputy Minister and General Manager | Public Safety and Solicitor General
- Tracee Schmidt, Assistant Deputy Minister | Finance
Lobbying Activity date: 2024-04-17
Lobbyists who performed the lobbying activity: DAVID MILES PRODAN
Posted date: 2024-05-17
Lobbying Activity number: 607-35359 View Lobbying Activity Report
WINE GROWERS BRITISH COLUMBIA SOCIETY
Organization

Senior Public Office Holders who were lobbied in this activity:
- David Eby, Premier | Office of the Premier
Lobbying Activity date: 2024-03-07
Lobbyists who performed the lobbying activity: DAVID MILES PRODAN
Posted date: 2024-04-15
Lobbying Activity number: 607-33161 View Lobbying Activity Report
WINE GROWERS BRITISH COLUMBIA SOCIETY
Organization

Senior Public Office Holders who were lobbied in this activity:
- Mike Farnworth, MLA for Port Coquitlam | Public Safety and Solicitor General
Lobbying Activity date: 2024-02-29
Lobbyists who performed the lobbying activity: DAVID MILES PRODAN
Posted date: 2024-03-15
Lobbying Activity number: 607-33162 View Lobbying Activity Report
WINE GROWERS BRITISH COLUMBIA SOCIETY
Organization

Senior Public Office Holders who were lobbied in this activity:
- Lana Popham, MLA for Saanich South | Member(s) of the BC Legislative Assembly
Lobbying Activity date: 2024-02-07
Lobbyists who performed the lobbying activity: DAVID MILES PRODAN
Posted date: 2024-02-13
Lobbying Activity number: 607-32344 View Lobbying Activity Report
WINE GROWERS BRITISH COLUMBIA SOCIETY
Organization

Senior Public Office Holders who were lobbied in this activity:
- Pam Alexis, MLA for Abbotsford-Mission | Agriculture and Food
Lobbying Activity date: 2024-02-07
Lobbyists who performed the lobbying activity: DAVID MILES PRODAN
Posted date: 2024-02-13
Lobbying Activity number: 607-32343 View Lobbying Activity Report
WINE GROWERS BRITISH COLUMBIA SOCIETY
Organization

Senior Public Office Holders who were lobbied in this activity:
- Lana Popham, Minister | Tourism, Arts, Culture and Sport
- Nick Grant, Assistant Deputy Minister | Tourism, Arts, Culture and Sport
Lobbying Activity date: 2023-10-24
Lobbyists who performed the lobbying activity: DAVID MILES PRODAN
Posted date: 2023-11-15
Lobbying Activity number: 607-29750 View Lobbying Activity Report
WINE GROWERS BRITISH COLUMBIA SOCIETY
Organization

Senior Public Office Holders who were lobbied in this activity:
- Hon. David Eby, Premier | Office of the Premier
Lobbying Activity date: 2023-10-18
Lobbyists who performed the lobbying activity: DAVID MILES PRODAN
Posted date: 2023-10-24
Lobbying Activity number: 607-29743 View Lobbying Activity Report
WINE GROWERS BRITISH COLUMBIA SOCIETY
Organization

Senior Public Office Holders who were lobbied in this activity:
- Blain Lawson, President | British Columbia Liquor Distribution Branch
- Erin McEwan, Executive Director | British Columbia Liquor Distribution Branch
Lobbying Activity date: 2023-10-13
Lobbyists who performed the lobbying activity: DAVID MILES PRODAN
Posted date: 2023-11-15
Lobbying Activity number: 607-29744 View Lobbying Activity Report
WINE GROWERS BRITISH COLUMBIA SOCIETY
Organization

Senior Public Office Holders who were lobbied in this activity:
- Lana Popham, Tourism Minister | Member(s) of the BC Legislative Assembly
Lobbying Activity date: 2023-03-21
Lobbyists who performed the lobbying activity: DAVID MILES PRODAN
Posted date: 2023-04-15
Lobbying Activity number: 607-24803 View Lobbying Activity Report
WINE GROWERS BRITISH COLUMBIA SOCIETY
Organization

Senior Public Office Holders who were lobbied in this activity:
- Peter Pokorny, Deputy Minister | Agriculture and Food
Lobbying Activity date: 2023-02-22
Lobbyists who performed the lobbying activity: DAVID MILES PRODAN
Posted date: 2023-02-23
Lobbying Activity number: 607-23936 View Lobbying Activity Report
WINE GROWERS BRITISH COLUMBIA SOCIETY
Organization

Senior Public Office Holders who were lobbied in this activity:
- Lana Popham, Minister | Tourism, Arts, Culture and Sport
- Neilane Mayhew, Deputy Minister | Tourism, Arts, Culture and Sport
Lobbying Activity date: 2023-02-01
Lobbyists who performed the lobbying activity: DAVID MILES PRODAN
Posted date: 2023-03-15
Lobbying Activity number: 607-23938 View Lobbying Activity Report
WINE GROWERS BRITISH COLUMBIA SOCIETY
Organization

Senior Public Office Holders who were lobbied in this activity:
- Mike Farnworth, Solicitor General | Public Safety and Solicitor General
Lobbying Activity date: 2023-01-19
Lobbyists who performed the lobbying activity: DAVID MILES PRODAN
Posted date: 2023-02-23
Lobbying Activity number: 607-23937 View Lobbying Activity Report
WINE GROWERS BRITISH COLUMBIA SOCIETY
Organization

Senior Public Office Holders who were lobbied in this activity:
- Peter Pokorny, Deputy Minister | Agriculture, Food and Fisheries
Lobbying Activity date: 2022-11-21
Lobbyists who performed the lobbying activity: DAVID MILES PRODAN
Posted date: 2023-02-23
Lobbying Activity number: 607-23935 View Lobbying Activity Report

Jeffery (Jeff) Guignard, President & CEO (Organization)

Learn more...

Results below are sorted by posted date, beginning with the most recent.

Results 1-17 of 17

WINE GROWERS BRITISH COLUMBIA SOCIETY
Organization

Senior Public Office Holders who were lobbied in this activity:
- Lana Popham, Minister of Agriculture and Food | Member(s) of the BC Legislative Assembly
- Harwinder Sandu, Parliamentary Secretary for Agriculture and Food | Agriculture and Food
Lobbying Activity date: 2026-06-26
Lobbyists who performed the lobbying activity: Jeffery (Jeff) Guignard
Posted date: 2026-07-30
Lobbying Activity number: 607-53335 View Lobbying Activity Report
WINE GROWERS BRITISH COLUMBIA SOCIETY
Organization

Senior Public Office Holders who were lobbied in this activity:
- Erin McEwan, Executive Director | British Columbia Liquor Distribution Branch
Lobbying Activity date: 2026-06-16
Lobbyists who performed the lobbying activity: Jeffery (Jeff) Guignard
Posted date: 2026-07-30
Lobbying Activity number: 607-53334 View Lobbying Activity Report
WINE GROWERS BRITISH COLUMBIA SOCIETY
Organization

Senior Public Office Holders who were lobbied in this activity:
- David Eby, MLA for Vancouver-Point Grey | Office of the Premier
- Lana Popham, Minister of Agriculture and Food | Member(s) of the BC Legislative Assembly
- Harwinder Sandu, Parliamentary Secretary for Agriculture and Food | Agriculture and Food
Lobbying Activity date: 2026-06-11
Lobbyists who performed the lobbying activity: Jeffery (Jeff) Guignard
Posted date: 2026-07-30
Lobbying Activity number: 607-53333 View Lobbying Activity Report

Date Modified:: 2026-06-24

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Registration - Organization

WINE GROWERS BRITISH COLUMBIA SOCIETY / Jeffery (Jeff) Guignard, President & CEO

Registration Information

Associated Lobbying Activity Reports

Version 30 of 30 (2026-07-30 to present)

Version 30 of 30 (2026-07-30 to present)

Details Regarding the Identified Subject Matter

BC Ministries/Provincial Entities

Senior Officer Name and Position during the Period of this Registration

Organization Contact Information

Description of Activities

Gifts or benefits provided by the organization

Contributors to the Lobbying Activity

Government Funding in the Last 12 Months

Received Government Funding

Other Entities (working together for the purposes of lobbying) Information

Affiliates with a Direct Interest in the Outcome

Other Persons or Organizations with Direct Interests